1998 was the year that sealed the fate of print media. That was the year of the Microsoft and Netscape browser wars, proving that the Internet would be the way the world would access documents. That was the year that @home deployed the first broadband internet into homes. That was the year that Yahoo cut deals letting them give away the news for free. That was the year that Google — the crucible where real-world copyright would be forged — was founded. That was the year that the lobbyists got the Digital Millennium Copyright Act passed, showing all the vision of King Knute.
Newspapers and magazines only vaguely realized the extent of the cancer. Despite print media’s best efforts, the financial black hole of the internet had been started, and it kept expanding, engulfing content and instantly squashing its price down to zero. Its event horizon kept expanding, with Craigslist and Adwords swallowing bread-and-butter advertising. And then came blogs and Wikis that provided instant pundits and “good enough” information for the audience, all for free.
For 10 years, newspapers kept up the good fight, commercial zombies that could not admit that they were, quite literally, yesterday’s news. They pulled every financial trick in the book, selling themselves off to conglomerates, doing leveraged buyouts, cutting news staffs — but it was only staving off the inevitable . And 2009 is the end of the line for many big newspapers: the Christian Science Monitor, Seattle Post-Intelligencer, Chicago Tribune, LA Times, the Minneapolis Herald are all bankrupt or stopped publishing a daily edition. Gannet and Scripps are in similarly deep yoghurt. The Washington Post and New York Times are doing relatively better, with “only” 10% reductions in revenues this year. But they each could run out of money by June. The weekly news magazines aren’t that far behind.
Part of the problem was the press’ fixation with the medium — paper — rather than their economic core — reporting and reliable information. When they created web sites, they felt like newspapers. Working with all the speed of Kodak in the face of digital photography, it took easily 8 years for the newspaper web sites to become worthwhile destinations. Only recently have the newspaper sites had more visitors than newspaper circulation. Trapped in the Innovator’s Dilemma, newspapers did “the right thing” for the quarterly demands of stockholders all the way along, but their actions ensured extinction.
Meanwhile, over in radio land, another dieing media property was successfully reinventing itself. Talk radio and all-news stations became consistent market share leaders, with enviable profits. One single talk radio guy makes $75 M a year. And trust me, he doesn’t use expensive fact-checkers. Who’d have thought AM radio would be the primary news source for 20% of the country. And wouldn’t you know it, the newspapers all owned FM stations that delivered music, not news.
Now with broadband in 70% of US homes (and probably 90% of homes within reach of newspaper delivery), paper gives way to LCD screens. We read the news headlines on the mobile phone, read the story on our laptop, listen on the iPod or just the car radio. Paper is too slow, too expensive, too polluting. There’s no point in mourning its passing.
Instead, find and pay for news sources on the web. A couple of bucks a month. It’s worth it for quality information.
WiseUP! Just because newspapers and magazines fold up shop this year doesn’t mean that the press is dead. Reporters and editors just have to move to a new home, after the economic cyclone hits.

